A comprehensive video campaign supporting Volkswagen's electric vehicle lineup across digital channels and dealership networks.
Volkswagen's push into electric vehicles required a new kind of automotive content - one that spoke to a younger, digitally native audience whilst maintaining the brand's heritage of quality and reliability. They needed launch content for their latest EV models as well as a library of dealership-ready assets.
We developed and produced a multi-format campaign spanning hero launch films, social content, and in-dealership video experiences designed to educate and convert prospective EV buyers.
The campaign contributed to a record quarter for VW's electric vehicle enquiries across the UK dealer network. The in-dealership content reduced average consultation time by giving sales teams a polished visual aid, whilst the digital content drove significant organic reach across social platforms.
Alongside the hero campaign, we produced short-form social content designed to drive engagement across VW's digital channels.