High-energy launch content designed to build hype and drive early sign-ups for Sport.fun's entry into the fantasy sports market.
Sport.fun entered the fantasy sports space with a bold vision: make fantasy football social, fast, and fun. To announce themselves to the world, they needed launch content that matched the energy of their platform - vibrant, kinetic, and impossible to scroll past.
We worked closely with their founding team to develop a multi-format launch campaign spanning hero films, social teasers, and platform walkthrough videos. Everything was designed to drive waitlist sign-ups and build community excitement ahead of their public launch.
The launch campaign exceeded targets, driving over 50,000 waitlist sign-ups in the first week. The hero film became a viral moment in the fantasy sports community, and the social content generated sustained engagement through to the platform's public beta.