When the original fighter pulled out at the last minute, Polymarket needed a rapid pivot. Anthony Joshua stepped in - and we had days, not weeks, to deliver.
Polymarket had signed a high-profile fighter as the face of a major partnership campaign. Days before launch, the deal fell through. Anthony Joshua agreed to step in - but the window was impossibly tight. Polymarket needed a polished announcement video that matched the scale of the partnership, delivered in a fraction of the usual timeline.
This is the kind of brief we thrive on. High stakes, no room for error, and a global audience waiting.
The previous fighter pulling out meant the entire creative had to be rebuilt from scratch. New talent, new narrative, new visual direction - all with the same deadline. Most agencies would have asked for more time. We asked for the brief.
The turnaround from confirmed partnership to delivered assets was measured in days, not weeks. Every stage of production ran in parallel: scripting while sourcing footage, designing while editing, reviewing while rendering.
The announcement video became one of Polymarket's most-watched pieces of content. It proved that speed and quality aren't mutually exclusive - and that the right creative partner can turn a crisis into a highlight reel.
We specialise in high-pressure, quick-turnaround creative. Let's talk.
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