A series of digital-first video assets designed for Adidas Running's social media channels, built to engage runners and drive product awareness.
Adidas Running needed content that lived natively on social media - not repurposed TVC cuts, but purpose-built creative designed for how people actually consume content on their phones. The goal was to support seasonal product launches and community-driven campaigns with video that felt authentic, energetic, and thumb-stopping.
We worked alongside the Adidas digital team to deliver a rolling programme of social content across multiple product lines and campaign moments throughout the year.
The content consistently outperformed Adidas Running's benchmark engagement rates across all platforms. The fast turnaround model allowed them to react to cultural moments and seasonal trends in real time - something their previous agency setup couldn't deliver.